Esther Perel Global Media

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“We’ve [launched a book, a podcast, and workshops] in less than three years, and it’s because I teamed up with the perfect business partner, Lindsay Ratowsky. I’m very happy to tell people that I couldn’t have done anything without her. She co-founded the brand.” —Esther Perel

 

The work

Following Esther’s viral 2013 TED talk, I co-founded Esther Perel Global Media with the intention to scale Esther’s cultural impact, and create a financially sustainable business.

In the early phase of the business, I wore many hats, including high level strategy, project management, publicity support, hiring, and team building. One of my first projects was pitching, producing, and launching Rekindling Desire, a digital course that has generated very strong financial returns since launch.

Later, acting as COO, Lindsay oversaw the launch of Esther’s New York Times best selling book THE STATE OF AFFAIRS (Harper Collins), helped develop and produce the highly acclaimed podcast franchise WHERE SHOULD WE BEGIN (Audible/Gimlet), provided crucial on-site support and editorial direction at keynotes such as SXSW and Summit Series, and played a crucial role in growing Esther’s speaking business 7x.

During the brand-building time they worked together, Esther’s total audience grew from 25k to over 850k. Today, Esther is widely considered the world’s leading thinker on the topic of human relationships.

 

From successful therapist to one of the most trusted experts in relationship advice brands in the world. During my time running Esther’s company she recieved top-tier publicity, a spot on the coveted New York Times Best-Seller non-fiction list, development and production of the award-winning podcast Where Should We Begin, an online community platform for therapists, a high-grossing evergreen online course, a robust team of contractors, a six-figure email list, the SXSW Interactive Speaker of the Conference Award-winner, and a social media community of over 400,000 people.

SERVICES PROVIDED

  • Audit business goals, external communications, organizational systems, brand identity and market opportunity

  • Build and implement an authentic brand identity

  • Create a functional digital backend

  • Implement digital systems

  • Make key hires to round out your team

  • Project manage

  • Develop strategy for overall brand, communications, products and launches

  • Content development and production